D&AD Training

Professional development brochure

D&AD asked me to put together a brochure to introduce their Professional Development training programmes. It was to be mailed out as well as distributed through D&AD training events and needed to accommodate existing A5 course flyers.

The chosen format is oversize A5 with a pocket to the inside back cover. A bespoke size uncoated envelope in D&AD yellow was sourced with accompanying clear vinyl branded sticker to give the package a premium feel.

To engage businesses outside of the creative sector, the final designs are concise and information-led with graphic representations of the course packages. Emphasis is on the dynamic, people-centric nature of the training experience, international scope and existing client base.

What I did:

  • Concept
  • Design
  • Artworking
  • Print management