D&AD Annual 2016

D&AD President Andy Sandoz wanted to use the 2016 Annual as a teaching manual for award winning creatives from different disciplines to feed their skills back into the industry that grew them. Appointed designer Lucienne Roberts developed a graphic language taken from technical manuals and activity sheets to reinforce the theme of instruction and learning.

There was a particularly detailed level of image work involved in preparing the chapter openers. Each one had colour channels interchanged or removed to achieve a range of nonstandard print effects. Special colour overprints, single colour sections and keyline diagrams were used throughout.

I also designed a partner piece to the Annual this year, using current Pencil winning work alongside research from The Future Laboratory to discuss and illustrate current and emerging trends in design and advertising.