D&AD Annual 2016

Design industry awards

D&AD President Andy Sandoz wanted to use the 2016 Annual as a teaching manual for award winning creatives from different disciplines to feed their skills back into the industry that grew them. Appointed designer Lucienne Roberts developed a graphic language taken from technical manuals and activity sheets to reinforce the theme of instruction and learning.

There was a particularly detailed level of image work involved in preparing the chapter openers. Each one had colour channels interchanged or removed to achieve a range of nonstandard print effects. Special colour overprints, single colour sections and keyline diagrams were used throughout.

I also designed a partner piece to the Annual this year, using current Pencil winning work alongside research from The Future Laboratory to discuss and illustrate current and emerging trends in design and advertising.

What I did:

  • In-house design
  • Layout
  • Print production
  • Artworking
  • Scheduling