Burberry packaging

This was a  project developing artwork for Burberry’s beauty products and in-store packaging. My main focus was how the structure, textures and finish of the signature Burberry check could be developed and simplified as a piece of binary artwork for use on the new range of Brit Rhythm fragrance packaging.

The final designs make use of the twill weave pattern, maintaining that link between the brand and its core business. Each check was produced as a scaleable tile which had to tessellate perfectly and work at different levels of complexity. Although the primary use was for fragrance lines, they were also scaled up and applied to the retail environment.