Leslie Jones brand

Architectural studio identity

A rebrand of small but influential architectural firm Leslie Jones created while I was at Small Back Room design consultancy.

The central identity uses converging shapes and planes as a visual metaphor to represent the fusion of knowledge, skills and experience within the Leslie Jones studio.

Working within a very strict colour palette allows the brand to explore lots of different shapes and angles and give it a really dynamic feel. The simplicity of the original idea translates very effectively onto different platforms, without losing the feeling of a tight, consistent brand.

* with Small Back Room design studio

What I did:

  • Concept
  • Design
  • Layout
  • Artworking