Leslie Jones brand
Architectural studio identity
A rebrand of small but influential architectural firm Leslie Jones created while I was at Small Back Room design consultancy.
The central identity uses converging shapes and planes as a visual metaphor to represent the fusion of knowledge, skills and experience within the Leslie Jones studio.
Working within a very strict colour palette allows the brand to explore lots of different shapes and angles and give it a really dynamic feel. The simplicity of the original idea translates very effectively onto different platforms, without losing the feeling of a tight, consistent brand.
* with Small Back Room design studio
What I did: