Blog

Thoughts and research.

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  • Brand Storytelling – What’s in a Story?

    Everyone has a story, told or untold, whether you know it or not. We tell stories continuously through the choices we make, the people we spend time with, and the places we…

  • Brand Storytelling – Use Your Imagination

    It’s important to remember that stories are much more than a retelling of events. They are acts of imagination, real life edited to help us make sense of the world around us.…

  • Brand Storytelling – Evoke Emotion

    Stories are the language we turn to whenever we want to motivate, persuade, entertain or explain our realities. They are universal vehicles for communication because they invoke the emotional apparatus of real…

  • Brand Storytelling – Embrace Failure

    There is a cigarette paper’s difference between success and failure, and the occasions where things go awry are often the most engaging and pivotal. Failures are universal human experiences that give a…

  • Brand Storytelling – Create a Journey

    Stories, like our lives, need shape to make sense. To find our place, we need to know where our journey started and where it’s heading. Journeys are about purpose. They reflect our…

  • Brand Storytelling – Demonstrate Learning

    Every story is about solving a problem. How to get back to Kansas or how to slay the dragon. From cave paintings to Zoom meetings, we use storytelling to pass on our…