Design industry awards
D&AD asked me to look at the way they present themselves to members and partners across the world.
As D&AD has grown, each of its areas of business had developed their own way of presenting and talking about themselves. I was asked to find a consistent way of telling these stories that would allow them to stand on their own feet and combine to form a larger picture of what D&AD does.
Tone of voice needed to be confident and professional (often speaking to corporate heads) but flexible enough to showcase the creative scope of what they do. It had to be straightforward, honest and let the work do the talking. Designs were delivered as live Keynote templates.
What I did: